Business plan information

Hello,

Please I’m starting my journey in aquaponics by starting a business. And I’m working on my business plan, I would like to know:
1 . how to approach the clients such as groceries, supermarkets, households etc. to market my products
2. I would like know the individual energy consumption of all the aquaponic system components such water pump, lightening etc.
3. Any other information you might suggest

Thank you